Dear designers & consultants

Automate the most
boring part of your job

Leverage AI to shortcut your discovery process
so you can jump straight into creative.

Start for free
NO CREDIT CARD REQUIRED
What you get

Three deliverables, ready to use

Competitive Audit
See how you stack up
Messaging analysis of you and your competitors, side by side. Know where you blend in and where you stand out.
First impressions
How each brand presents itself at first glance
Samsung
Leads with specs and feature counts. "Galaxy AI" headline tries to own the AI narrative.
Google
Clean, search-inspired simplicity. Pixel brand leans on camera quality and AI integration.
Microsoft
Enterprise-first positioning. Surface brand caught between creator tool and productivity device.
Sony
Heritage craftsmanship angle. Premium feel but fragmented across too many sub-brands.
Category truth
Every brand promises "innovation" while shipping the same glass rectangle in a new shade.
Evidence: 4 of 5 competitors lead with nearly identical feature comparison charts.
Discovery Summary
Everything organized into themes
Your interviews, notes, and research synthesized into chapters with key perspectives, real quotes, and strategic takeaways. Editable and exportable as a PDF.
Chapter 1
Brand Perception
The premium paradox
Stakeholders agree the brand commands loyalty, but disagree on whether it's earned or inherited.
"We keep saying 'Think Different' but the last three launches have been iterative at best. The brand promise is outpacing the product reality."
— Greg Joswiak, SVP Marketing
Insights Library
Fuel for storytelling and design
Company, Consumer, Category, and Culture truths distilled from your research. Pull them into decks, briefs, and creative work whenever you need them.
Company truths
Every product decision is an editing decision. What they leave out is the product.
They charge more because they've trained a generation to believe cheaper means worse.
Consumer truths
People buy Apple to stop thinking about technology, not to start.
Half the loyalty is just fear of switching. The ecosystem is a velvet trap.
Category truths
The category sells specs. Nobody outside a Reddit thread has ever cared about RAM.
Android brands compete on features. Apple competes on the feeling of not having to compare.
Culture truths
People are drowning in choices and paying premiums for someone to choose for them.
Privacy became a luxury good the moment everyone realized their free apps were the product.
The hard part

You became a creative to find the big idea, not to spend three days organizing interview quotes.

Six stakeholders, three competitors, a kickoff full of contradictions. Discovery Mode synthesizes it all into themes, surfaces the tensions, and drafts the insights. You decide which ones are right.

AI does the scaffolding. You do the strategy.

How it works

From raw notes to strategic output

01
Paste your inputs
Stakeholder interviews, kickoff notes, research, whatever you've got. Send onboarding questionnaires directly to stakeholders, or paste notes manually.
02
AI does the synthesis
It organizes everything into thematic chapters with perspectives and real quotes. Runs a competitive audit. Surfaces the patterns and tensions across your research.
03
You make it yours
Edit anything inline. Revise chapters with AI feedback. Refine insights. Export a polished PDF ready for your client. The output is AI-generated. The judgment is yours.
Backstory

Born from a real process

Discovery Mode started as an internal tool at Off-Menu, a brand studio. We built it to speed up our own process without sacrificing the quality of thinking. It worked, so we're sharing it.

Everything you see is the same workflow we use with our clients.

"We kept doing the same thing every project: transcribing interviews, organizing quotes, building decks. It took days. So we built a tool to automate the boring time sucks to give us more time to be creative."
- Elan Miller, Founder at Off-Menu
Pricing

Start free, upgrade when you need it

Free
$0
forever
  • 1 project
  • Onboarding questionnaires
  • Competitive audit
  • Discovery summary
Get started
Pro
$49
per month
  • 💰 Unlimited projects
  • Onboarding questionnaires
  • Competitive audit
  • Discovery summary
  • 💰 Insights library
Start free, upgrade later